Skip to content
Resources/Weekly Insights
Subscribe
Volume 14, Edition 22 | July 21 - July 27, 2025

Staying the Course After a Market Rally

Doug Walters, CFA
Markets rally as fear of missing out (FOMO) takes hold. At some point it is natural for FOMO to be replaced by a fear of loss. But predicting turning points is a dangerous hobby amongst investors.

Contributed by Doug Walters, David Lemire, Max Berkovich, Matthew Johnson

After a strong run in US large-cap equities, we’ve heard a few understandable concerns: Are we due for a decline? Should we make a move before things turn?

It’s a natural reaction. But history—and data—tell us that trying to time the market based on gut feeling or recent gains is rarely a winning strategy. Even the most seasoned experts get it wrong. Former Fed Chair Alan Greenspan famously warned of “irrational exuberance” in 1996. The dot-com bubble didn’t burst until 2000.

Market corrections do happen, but their timing is notoriously unpredictable. Reacting too quickly—especially by reducing equity exposure after a rally—can mean missing further gains. Research consistently shows that missing just a few of the best days in the market can meaningfully reduce long-term returns.

That said, de-risking isn’t always a bad idea. If recent gains have moved you into a position where you now can afford to take less risk—and doing so would provide real peace of mind—that can be a smart, permanent shift. But making changes out of fear, based on a belief that the market is “due” to fall, is something else entirely. That kind of reaction often leads to costly decisions.

That’s why our investment approach isn’t built on prediction. It’s built on preparation.

We construct well-diversified portfolios designed for a range of outcomes, not just one. While US large-cap stocks have had an impressive run, they’re not the only asset. Small caps have notably underperformed large-cap and research shows that can be an opportunity1. International equities have been strong this year, but still present value, especially relative to the US market. Gold remains attractive as a hedge, even after its recent strength. And fixed income, with positive real yields, once again, offers diversification in a way it hasn’t in years.

While opportunities in the diversified portfolio exist, headlines and recent performance can still tempt investors to abandon a sound plan. One of our key roles is to help clients stay grounded—using evidence, not emotion, to guide decisions.

That brings us to our latest podcast episode, where we take a look back at the evolution of investment research. From printed data sets to spreadsheets and AI, the tools have changed. But the goal remains: identify meaningful signals and make informed decisions. In times of uncertainty, that reliance on data—not hunches—is what can help keep emotions in check.

So, if you’re feeling uneasy after a market rally, take comfort. We’re watching the data and your portfolio. Pullbacks will happen, but a well-diversified portfolio is built to function through the highs, the lows, and everything in between.

1. Distillate Capital, “Big Trends Favor Small Stocks,” June 2025.
4.33%

Effective Federal Funds Rate

The Fed has another rate decision to make this week. The current range of 4.25%-4.50% is not expected to be cut, but we still expect all eyes will be on the announcement.

Headline of the Week

Divergent, Uncertain, and on Hold

This week, both the Federal Reserve (Fed) and the European Central Bank (ECB) find themselves in the same spot—on hold. The central banks face differing economic backdrops, but both markets continue to price in further rate cuts. In the US, despite some near-term signs of strength, concerns remain about tariffs’ disruptive impact. While Q1 GDP contracted slightly, Q2 is shaping up to be much better. However, there are some quality concerns with Q2, as many firms pulled trade forward to get ahead of further tariffs. The Fed appears content to hold steady after last year’s modest easing, with inflation still hovering above target and labor markets showing mixed signals. Europe’s economy, though still fragile, is showing resilience thanks to fiscal support and improving inflation dynamics. The ECB, having already cut rates eight times, opted to pause this week, citing a “good place” economically and the potential for a US-EU tariff deal.

For now, both central banks are united in their caution, waiting for some sense of clarity on trade and inflation before making their next move.

The Week Ahead

I struggled to write this edition of Week Ahead. There’s a whole lot of nothing going on next week—just a small matter of several US employment numbers, GDP, a Fed rate decision, PCE, and Manufacturing PMI. Not to mention a slew of inflation, GDP, and interest rate decisions from around the globe, including Australia, Canada, China, the European Union, and Japan.

And let’s not forget the “quiet” earnings week: Microsoft, Meta, Apple, and Amazon all report. Oh, and next Friday is August 1st—you know, Trump’s tariff deadline.

If you couldn’t tell already, I’m being facetious. Let’s get into it.

Rate Decision (Wednesday)

The consensus is for the Federal Reserve to remain on hold, despite persistent pressure from the White House to cut interest rates. Some Fed Governors, like Waller and Bowman, have begun to vocalize their desire for a rate cut, citing the weakening labor market. It remains to be seen how their dissent will influence the final decision.

Tariff Deadline (Friday)

August 1st is the deadline for countries to sign “reciprocal” trade deals or face steep tariffs. Several agreements have already been reached with key trading partners, including the UK, Japan, Indonesia, the Philippines, and Vietnam.

A preliminary deal has been struck with China, but negotiations will continue into next week. A finalized deal must be in place by August 12th; otherwise, the temporary truce will expire, and we could see the return of triple-digit tariff rates. The EU has yet to reach a deal, though EU trade representatives remain optimistic one can be reached.

Snapshot: Economic Calendar

  • US GDP (Wed) – Expected: 2.5%, Prior: -0.5%
  • US PCE (Thu) – Expected: 0.3%, Prior: 0.2%
  • Bank of Japan Rate Decision (Thu) – Expected: Hold
  • Chinese Manufacturing PMI (Thu)
  • US Jobs Report (Fri)
    • Unemployment – Expected: 4.2%, Prior: 4.1%
    • Nonfram Payrolls – Expected: +102k, Prior: +147k
  • US Manufacturing PMI (Fri) – Expected: 49.6, Prior: 49.0

Snapshot: Peak Earnings Week

  • Microsoft (Wed)
    • Microsoft hasn’t missed earnings expectations in two years.
    • Expect commentary on cybersecurity following the SharePoint breach.
    • Investors will be watching for updates on AI monetization.
  • Meta (Wed)
    • Will Meta’s AI spending catch markets off guard?
    • CEO Mark Zuckerberg’s $14B hiring spree—including Scale AI’s CEO—has raised eyebrows.
    • Investors are eager to see whether this aggressive AI push is translating into revenue or just inflating costs.
  • Apple (Thu)
    • Apple faces steep Tariff headwinds.
    • Investors are also concerned about Apple’s lack of an AI strategy.
  • Amazon (Thu)
    • AWS is expected to drive revenue growth yet again.
    • The focus will be on cloud margins, consumer demand trends, and how Amazon is navigating global tariffs.

About Strategic

Founded in 1979, Strategic is a leading investment and wealth management firm managing and advising on total client assets of over $2.5 billion.

Overview

Disclosures

Strategic Financial Services, Inc. is registered with the Securities and Exchange Commission (SEC) as an Investment Advisor. The term “registered” signifies compliance with regulatory requirements and does not imply a certain level of skill or training.

The information provided on our website, including weekly market commentaries, financial planning articles, and other educational resources, is intended solely for educational purposes. It is designed to offer insights into financial planning and investment management, aiming to enhance understanding of financial concepts, strategies, and market trends. This content should not be interpreted as personalized investment advice or a recommendation for any specific strategy, financial planning approach, or investment product. Financial decisions are deeply personal and should be made considering the individual’s specific circumstances, goals, and risk tolerance. We recommend consulting with a professional financial advisor for personalized advice.

Please be aware that Strategic Financial Services, Inc. does not provide legal or tax advice. The content on this website is not intended to be used as such or as a substitute for legal or tax advice from a licensed professional. We advise seeking guidance from qualified legal and tax advisors regarding these matters.
Investment Risks and Portfolio Management.

The discussion of any investments on this website is for illustrative purposes only and provides no guarantee that the advisor will make any investments with the same or similar characteristics as those presented. The investments identified and described herein do not represent all the investments purchased or sold for client accounts. The selection of representative investments to discuss is based on various factors, including recent company news or earnings releases.

It should not be assumed that any investments discussed were or will be profitable. All investments involve risk, including the potential loss of principal. There is no assurance that investments mentioned will remain in client accounts at the time you view this information.

When index returns are mentioned on this site, they are provided as a general indicator of market conditions and are not representative of any client’s portfolio performance. Indices are unmanaged, do not incur management fees, costs, and expenses, and cannot be invested in directly. Therefore, their performance does not reflect the expenses associated with the management of an actual portfolio.

While index returns are used as a framework to report on general market conditions, they should not be construed as an indicator of future performance of any specific investment or portfolio. Discussion of index returns is intended to provide context and insight, not to suggest that clients will achieve similar results. Each client’s portfolio is managed according to their specific investment goals and financial situation.

The opinions and any forward-looking statements expressed in the articles and videos featured in our resource center are as of the date of publication. These statements are based on current laws, regulations, market conditions, and other relevant factors, including third-party data. Given the dynamic nature of financial and regulatory environments, as well as potential changes in market conditions or economic circumstances, the information provided may become outdated or may no longer be accurate.
We rely on third-party data to form our opinions and projections, which means that these are subject to the same uncertainties that affect all data-dependent analyses. As such, we advise readers to exercise caution and not rely solely on the statements made herein for making financial decisions. It is recommended that investors consult with a professional advisor who can help assess the relevance and accuracy of the content in light of the current economic climate and personal financial situation.

Our website contains links to third-party websites as a convenience to our users. Strategic Financial Services, Inc. does not control, endorse, or guarantee the content found on such sites. We are not responsible for the accuracy, legality, or content of the external site or for that of subsequent links.
Contact the external site for answers to questions regarding its content.
The inclusion of any link does not imply our endorsement of the site, nor does it imply any association with its operators. Use of any such linked website is at the user’s own risk.

Related Resources