Contributed by Doug Walters, David Lemire, Max Berkovich, Matthew Johnson
The market has been on something of a roller coaster ride over the few weeks since our last Insights publication. Tariffs (is anyone sick of that word yet?) continue to dominate headlines. The initial investor shock of the magnitude of the tariffs has been replaced by the day-to-day sentiment swings on news of concessions and escalations. As sentiment sours and fears mount, we’ve seen a resurgence of shiny objects for investors to contend with – but not the usual cast of characters.
The Shiny Objects of Yesteryears
In the past we’ve warned about the lure of, so-called, shiny objects. These were generally bull market temptations like MEME stocks, SPACs, cryptocurrencies, and NFT art. They fed on investor emotions and fear of missing out. For example, a US News & World Report article from April 23rd 2021 called SPACs “all the rage” and go on to say, “SPACs offer an opportunity for average investors to invest in pre-IPO companies.” Sounds great! Sign me up. The article ends highlighting three SPAC ETFs to consider. How did those SPACs do?
- Defiance Next Gen SPAC Derived ETF (SPAK) – Closed in August 2022, down over 40% from the date of the article (the S&P 500 was up about 3%).
- Morgan Creek Exos SPAC Originated ETF (SPXZ) – Closed in August 2022, down over 40% from the date of the article (the S&P 500 was up about 3%).
- SPAC and New Issue ETF (SPCX) – Still open, but down about 13% since the date of the article, compared to the S&P 500 up 36%.
A Changing Landscape
The environment now is different. The stock market is weak, investor concerns are elevated, and the shiny objects being pushed reflect that shift. Gone are the promises of high excess returns. Now my inbox is filled with promises of low volatility and limited downside. Buyer beware.
Many of the solicitations I receive are for private investments, touting their low volatility. But this is usually a false narrative. Just because you don’t measure the value of something often does not make its value stable. These investments are often highly levered, and their value is just as susceptible to the current tariff challenges as similar public companies.
Guaranteed Mediocrity
The other product we see pushed more fall into the category of buffered ETFs. These securities give you exposure to an index like the S&P 500, but they cap the downside. Of course, there are costs – they cap the upside returns and typically come with high internal fees. If history is a guide, stocks will go up more than they will go down, so you are likely to significantly underperform the market with these products. As my colleague Max says, these funds guarantee mediocrity. If you want to reduce portfolio risk, there are better ways.
Whether markets are rising or falling, there will always be shiny objects preying on emotion to lure investors into something that may not be in their best interest. We are always here as your advocate and to help you navigate around potential portfolio pitfalls.
Another Fed Conundrum
While tariff status continues to dominate headlines, various Federal Reserve officials have been on the lecture circuit, and they are beginning to wade into this fraught topic. The uncertainty puts the Fed between a rock and a hard place. The size, extent and duration of any tariffs have the potential to impact both Fed mandates with inflation and unemployment moving higher. Any interest rate moves in such a scenario need to be calibrated carefully. Raise rates to fight inflation and there are risks for higher unemployment. Conversely, lower rates to fight unemployment and there are risks for higher inflation.
Fed officials seem locked into their long-standing “wait and see, data dependent” mode. With market volatility spiking, calls are growing for pre-emptive rate cuts to get ahead of any economic hiccups. While Fed-speak this past week addressed various scenarios that could tilt their thinking, those scenarios remain hypothetical, and the Fed remains (like us) evidence-based.

About Strategic
Founded in 1979, Strategic is a leading investment and wealth management firm managing and advising on total client assets of over $2 billion.
Disclosures
Strategic Financial Services, Inc. is registered with the Securities and Exchange Commission (SEC) as an Investment Advisor. The term “registered” signifies compliance with regulatory requirements and does not imply a certain level of skill or training.
The information provided on our website, including weekly market commentaries, financial planning articles, and other educational resources, is intended solely for educational purposes. It is designed to offer insights into financial planning and investment management, aiming to enhance understanding of financial concepts, strategies, and market trends. This content should not be interpreted as personalized investment advice or a recommendation for any specific strategy, financial planning approach, or investment product. Financial decisions are deeply personal and should be made considering the individual’s specific circumstances, goals, and risk tolerance. We recommend consulting with a professional financial advisor for personalized advice.
Please be aware that Strategic Financial Services, Inc. does not provide legal or tax advice. The content on this website is not intended to be used as such or as a substitute for legal or tax advice from a licensed professional. We advise seeking guidance from qualified legal and tax advisors regarding these matters.
Investment Risks and Portfolio Management.
The discussion of any investments on this website is for illustrative purposes only and provides no guarantee that the advisor will make any investments with the same or similar characteristics as those presented. The investments identified and described herein do not represent all the investments purchased or sold for client accounts. The selection of representative investments to discuss is based on various factors, including recent company news or earnings releases.
It should not be assumed that any investments discussed were or will be profitable. All investments involve risk, including the potential loss of principal. There is no assurance that investments mentioned will remain in client accounts at the time you view this information.
When index returns are mentioned on this site, they are provided as a general indicator of market conditions and are not representative of any client’s portfolio performance. Indices are unmanaged, do not incur management fees, costs, and expenses, and cannot be invested in directly. Therefore, their performance does not reflect the expenses associated with the management of an actual portfolio.
While index returns are used as a framework to report on general market conditions, they should not be construed as an indicator of future performance of any specific investment or portfolio. Discussion of index returns is intended to provide context and insight, not to suggest that clients will achieve similar results. Each client’s portfolio is managed according to their specific investment goals and financial situation.
The opinions and any forward-looking statements expressed in the articles and videos featured in our resource center are as of the date of publication. These statements are based on current laws, regulations, market conditions, and other relevant factors, including third-party data. Given the dynamic nature of financial and regulatory environments, as well as potential changes in market conditions or economic circumstances, the information provided may become outdated or may no longer be accurate.
We rely on third-party data to form our opinions and projections, which means that these are subject to the same uncertainties that affect all data-dependent analyses. As such, we advise readers to exercise caution and not rely solely on the statements made herein for making financial decisions. It is recommended that investors consult with a professional advisor who can help assess the relevance and accuracy of the content in light of the current economic climate and personal financial situation.
Our website contains links to third-party websites as a convenience to our users. Strategic Financial Services, Inc. does not control, endorse, or guarantee the content found on such sites. We are not responsible for the accuracy, legality, or content of the external site or for that of subsequent links.
Contact the external site for answers to questions regarding its content.
The inclusion of any link does not imply our endorsement of the site, nor does it imply any association with its operators. Use of any such linked website is at the user’s own risk.