Contributed by Doug Walters, David Lemire, Max Berkovich, Matthew Johnson
Stocks ended the week in the red for the fourth week in a row and for the sixth time in seven weeks. The S&P 500 officially dipped into “correction” territory. The Magnificent 7 have become the mediocre 7 (and that’s generous). Tariffs are high, and consumer sentiment is low… and you should forget I everything I just said.
Investors who get caught up in the emotional maelstrom of yet another “correction” are always at above average risk of doing damage to their long-term portfolio returns. It’s science. It’s human nature. But you need not fall into that trap.
A correction is an arbitrary term for when a market is down 10% or more from a previous peak. They are not rare events in US equities. While they were notably absent from 2024, we had one in 2023, several in 2022, and a quite memorable one in 2020. Over the past five years we’ve averaged around one per year. Over that same time period, the US stock market (including the pandemic) returned to shareholders over 17% per year.
So, despite the emotions that surround them, corrections are a normal part of functioning markets. In fact, corrections can be an opportunity.
Generally, markets are rational – but not entirely. Therein lies the opportunity. Despite our warnings there will be those that act on emotion and not logic. At times that can lead to overreactions (both on the upside and the downside). Evidence-based investors wait patiently for those opportunities. We know not to sell when the market sells off. It is not that we can see the future. Far from it. Rather, we know that as the market falls it is becoming increasingly cheap and we’d prefer to be buyers than sellers.
As we go through turbulent days in the market, whether now or years from now, we remind investors to focus on the opportunity not the emotion. It is simple advice, but we recognize it is not always easy to follow. We can help.
Consumer Sentiment
CPI Inflation
Uncertainty Hits Us
As we said a few weeks ago, uncertainty can give markets fits. Uncertainty can also wreak havoc on us too. University of Michigan consumer sentiment survey took a hit as uncertainty around tariffs, DOGE effects, stock market direction and immigration combined to take a toll. Even the dreaded “R” word (recession) has crept back into the narrative. While many economists are reducing growth estimates, few are explicitly forecasting a GDP contraction. That said, in an economy that is largely consumer driven, any dent to sentiment can turn into a self-fulfilling reality with wide ranging implications.
One positive note heading into the weekend is that it looks like the government will not shut down. This progress coupled with a benign inflation report earlier this week helped markets rally to close the week. Whether these positive developments help the market regain its footing depends heavily on resolving some of this uncertainty.

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