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Melissa Fernalld, CFP®

Senior Advisor

Advisor Team


Seasoned Strategic professional. Proud mother of two. Diligent and relentless. A passionate champion for clients and their unique goals.


Melissa works directly with the Senior Advisor Team to assist with the financial planning needs of clients. She specializes in client on-boarding, data gathering, case design, scenario building, and financial plan development.

Melissa joined Strategic in 2007 as an Operations Specialist.  She worked to provide excellent client service to high net-worth individuals and not-for-profit organizations.  In 2010 she was promoted to Senior Operations Specialist where she served in a leadership role over the client service team.  Ready to learn more about the client advisory and financial planning aspect of the business, she was promoted to a Wealth Management Specialist in 2011.


  • BS, Management, SUNY Oswego
  • AAS, Accounting, Herkimer County Community College

Community Service

  • Board Member, YWCA Mohawk Valley
  • Faxton St. Luke’s Healthcare Foundation’s Women’s Giving Circle
  • Member, Utica Chamber of Commerce Catalyst Group
  • Member, The Neighborhood Center Gala Di Mistero Planning Committee

Areas of Specialty

  • Client Relationship Management

    Client Relationship Management

  • Client Service & Advisor Support

    Client Service & Advisor Support

  • Financial & Estate Planning

    Financial & Estate Planning

Beneath the Surface

  • Claim to Fame

    Maintains a vast shoe collection under her desk at Strategic

  • Enjoys…

    Spending time with her family, baking, shopping, date nights with her husband at their favorite local restaurants, and catching up with long-time friends.

  • Family

    She currently resides in Marcy with her husband Rocco, their two sons Rocco and Grayson, and Toy Fox Terrier, Nico. Rocco is the Director of Business Development at Quadsimia, an Internet technology company.

Keep your heels, head and standards high

Coco Chanel