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Strategic Insights

Volume 7, Edition 1 | January 1 - January 5, 2018

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2018: The Road Ahead

Doug_Walters Doug Walters | Articles

Read Time: 4:00 min


In this edition of Insights, the Strategic Investment Team breaks from our normal format to focus on the outlook for the coming year, including predictions and resolutions.

Contributed by Doug Walters , Max Berkovich ,

A new year is underway, and across the globe, people are participating in the tradition of making predictions and setting resolutions. We preach all year that investing is not about predicting the future, but rather preparing for it with a well-constructed portfolio of high-quality securities. However, once a year we dust off our crystal ball and allow ourselves the guilty pleasure of making predictions for the year ahead.

2018 Market Drivers

Coming off one of the most unpredictable years in memory, we take a look a the year ahead and identify what we see as the likely primary market drivers.

Economic Fundamentals Strong

  • Corporate profitability has been rising, and indicators, such as the Manufacturing PMI, point to continued economic strength in 2018.

Tax Reform Put Into Practice

  • It is well understood that corporate earnings will be higher this year due to the lower corporate tax rate.
  • In addition, we expect to see, 1) increased repatriation of overseas cash, driving a rise in M&A and share buybacks, and 2) a boost in capital spending, particularly in Industrials as they take advantage of accelerated expensing under the new tax law.

Political Uncertainty Rises

  • In 2017, stocks largely ignored the Washington drama, preferring to focus on potential corporate-friendly wins like tax reform and deregulation instead.
  • The mid-term elections have the potential to change that. A strong Democrat rebound could put a damper on the GOP agenda. However, gridlock has historically not been viewed negatively by equities.

An Active Federal Reserve

  • The Fed continues to be an important factor as they try to refill their economic toolkit, moderate growth, and deal with a flattening yield curve.
  • It will be a test for the new chairman, Powell, who takes over the reins in February.


With our crystal ball in hand, we take to predicting the year ahead. While there are a number of factors clouding our view, we are cautiously optimistic about 2018. Our predictions:

Market Predictions

500 Strong

  • Another 15% upside from the S&P 500 is in the cards this year.
  • The big question is how much of the market drivers above are reflected in stocks? With Bloomberg consensus estimates calling for a near 24% increase in earnings for 2018, we see few potential headwinds for stocks until the mid-term elections.

Value Line

  • While Growth stocks had their year in 2017, we expect fundamentals to drive returns for stocks in 2018, favoring Value.
  • Cash repatriation should benefit profitable multi-national companies more so than those with little-to-no current earnings.


  • We see Small Cap stocks grabbing the lead from Large Cap in 2018.
  • Smaller companies tend to be domestic focused and should see a greater benefit from a lower tax rate, increased M&A activity and a stronger economy.

Still Emerging

  • After an extremely strong 2017, we should hesitate to predict that Emerging Markets will have another year of besting Developed Markets, but it is hard to argue with expected growth.
  • The Organization for Economic Co-Operation and Development (OECD) projects real GDP growth of over 6.5% for emerging economies such a China and India in 2018, compared to 3.7% globally.

Interest in Interest

  • With the U.S. already on a tightening path, we expect a less accommodative stance on interest rates from the rest of the world.
  • The Fed will raise short rates at least three times in 2018, but we will need the rest of the world to join us or some non-traditional maneuver by the Fed to steepen the yield curve.

Stock Predictions

Strategic Equity Income

CVS Health (CVS) was our top pick last year. Unfortunately, political pressure to lower prescription costs, the threat of Amazon (AMZN), links to distributing opioids, and a threat of a stronger Walgreens (WBA) post the Rite Aid (RAD) acquisition weighed on the stock. With last year’s headwinds gone, we look for the following catalysts in 2018:

  • Lower taxes and a market rotation to Value stocks.
  • The Aetna (AET) acquisition giving CVS an edge over both Walgreens (WBA) and Amazon (Amazon).
  • Continued prescription acceleration due to an aging population.

Strategic Growth

The online travel agency Expedia Inc. (EXPE), aided by a rise in the global tourism, had a great start to 2017. Unfortunately, the horrific terrorist acts around the world along with a bad hurricane season hurt travel in the second half. The high profile exit of CEO Dara Khosrowshahi to take over Uber Technologies Inc. did not help. We believe travel will thrive again in 2018 thanks to:

  • Rapid membership growth of the HomeAway, Trivago, Orbitz, Travelocity,, and brands.
  • A focus on fast-growing HomeAway franchise which specializes in vacation rentals.
  • A robust economy and millennial choosing experiences over tangible goods.


The investment team is always trying to make improvements. In that light, we have set the following 2018 resolutions:

  • Fewer words and more pictures
  • More videos and podcasts
  • Less crypto-currency and more blockchain
  • Fewer Star Wars references (not going to happen)
  • More time in our West Palm Beach office (it is below zero in Utica today!)


About Strategic

Founded in 1979, Strategic is a leading investment and wealth management firm managing and advising on client assets of over $1.8 billion.